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Meet our Team of Automotive Specialists

Introducing the Autowise team of experts. These individuals are truly the heart and soul of Autowise and strive to make a difference in your visit to us. Whether you are looking to explore our inventory or simply have a few questions, you can always expect world-class customer service from our team.

Jeb Norwood


My name is Jeb Norwood, I’m the owner of Autowise, Inc. I’ve been in the retail automotive business for 29 years and the last 7 years as a dealership owner. I am originally from Lousiana, but have spent most of my life in Florida. I love SEC football, offshore fishing, scuba diving and most importantly making new friends along the way.

I decided to sell cars a different way by offering the best deal up front. No games or gimmicks, and so far this unique approach has been very well received. My goal is to give as much information as possible so I can help people to buy my vehicles and make them happy.

My entire life I have been successful in making people happy, I will continue everyday to do the same here at Autowise … We are “The Smart Choice!”

Jeff Wells

General Manager

My name is Jeff Wells, I’m the General Manager here at AutoWise, Inc. I’m a lifetime Eau Gallie resident. My early professional career was in advertising and management with my parents’ company, Brevard Shopping News. After their retirement, I was offered a position at Boniface-Hiers Automotive by my friends A.J Hiers and Al Millian. I was with them for nearly 15 years in sales and management.

I met my future business partner, Jeb Norwood in the early 1980’s at Golden Q Billiards. He would move away to pursue a career in insurance and automobile sales and management. Fast forward 30 years, we cross paths again in management at Palm Bay Ford.

He would eventually open a dealership here in Melbourne and the rest is history. AutoWise, Inc. is a very unique business model in the Auto Sales arena. We do all the homework for you and make the process as simple as possible. We’re a “no haggle” full disclosure dealership. We call it “The Smart Choice.” Go ahead, you’ll be glad you did!

Scott Rhodes

Sales Professional

My name is Scott Rhodes, I’m proudly a member to the AutoWise Family. I’ve lived in Melbourne my entire life and graduated from Eau Gallie High School. I’m the proud father of 5 children, 3 boys and 2 girls. My family and I are very active in the community and love Brevard County. I’m an avid sports fan and enjoy sharing that with my children.

I worked for Harris Corporation after high school and then went to work for Boniface Hiers Automotive Group and worked for them for over 20 years. I truly enjoy selling automobiles, especially to my friends and family and of course making new friends doing so.

I joined the AutoWise Family for one simple reason, Great Inventory. The majority of the inventory is a unique blend of foreign and domestic products with a Clean CarFax. I feel we are the finest Pre-owned dealer in the State and invite everyone to come experience “The Smart Choice!”

Joe Thompson

Sales Consultant


Shop Manager

My name is Drew, I’m the Shop Manager here at Autowise, Inc.! I am responsible for the service and reconditioning department. I have over 10 years automotive experience in the auto service industry. I chose to join the Autowise team because Jeb only offers the nicest, cleanest cars in the market. Which by the way, makes you feel good to stand behind as a mechanic.

I feel my team brings a higher standard to the pre-owned auto industry. We go the extra mile to make sure all our vehicles look and drive as good as they possibly can. We are “The Smart Choice!”